Shanghai Auto Show: China’s car prices how to crack the “increasing output without increasing income” gridlock
Shanghai Xinhua April 21, is the thirteenth session, held in the Shanghai auto demonstrate was examined a forceful strengthen to the confidence of the Chinese automobile market, the principle car exhibition overseer enterprises have organised a good worker car sales this year, more than 10 million views. Optimistic come seal the sales figures in the face of a harsh alive the load is that worker auto production plants how to achieve the “output” targets to strengthen enterprise efficiency synchronous?
Domestic car prices “make the sale less” pointer in the first quarter of this year presently started to appear. Association of steam set free statistics demonstrate that January-March this year, worker automobile demonstration and sales year-on-year growth of 1.91%, respectively, and 3.88%, but the elevation of more than couple months in the past the car high total returns are down 50 per 100 year-on-year. Automobile sales in March, in spite of persisted to receive advanced, but day care is in all prospect to have interchangeable first quarter of this year the strengthen of 31 recorded businesses in the automotive industry’s net profit plunged 14 per 100 will be synchronized.
Why China’s automobile commerce would lead to “increased income” situation? In detail, the statistics in the Steam Society has granted a initial response to the question: by the revitalization design for the buy of little displacement vehicles by half and the “car to the countryside” principle to stimulate the first quarter traveller vehicle sales by 70.7 per hundred of the 1.6 up and the following emission vehicles, particularly cross-type traveller minibus that is created. Analysts sharp out that the mean trading cost of these vehicles in 5 million, while earnings margins were underneath 10% of car-effective assistance rate can not be contrasted with the sales. Seen in this lightweight, the revitalization of the Government’s designing and expending assesses to stimulate the rate only for the vehicle to conceive a rudimentary natural environment warmer. China’s vehicle charges to accomplish sales capacity and effectiveness of the synchronization recovery, or may depend on their own efforts.
Car prices to income, either from a bicycle to raise the average revenue and cost savings from two aspects. Increase the average yield on a bicycle, the domestic car prices have begun in a conscious efforts to improve product mix. From the auto show, we can see that this year’s rate of domestic car makers in particular, on their own brands in the field of high-end efforts to open up very great. As consistent with “civilian car” image that’s Chery Automobile, in this show will bring, including Riich, Wei-lin in the high-end brands such as 32, including the show cars, car covers from the senior business micro-car to car quality Six series.
Yin, chairman of Chery Automobile leap in with the novel group assemblage later the exchange with the media contact that the existing China-made automobiles in the goods, mechanical supplies and foreign businesses is receiving higher and higher level of homogeneity, but also the expanded the distance between brands. The same quality, why cars “carrot prices to sell the meat”? After all, is a suspect of value-added brands. Yin and Yue said that the foreign media newly, he petitioned to pay for Volvo following, but Chery to examine why they can not build a stronger brand than Volvo?
Specific to the products, Chery Auto Show in the focus of the introduction of a “smart car digital products” RiichM1, Yin said that with the jump, which is not an upgraded version of QQ. He said that domestic consumers have a bias on the car that is low-end cars. But, in fact, similar to BMW’s Mini Cooper and other car types, is also part of the luxury. Chery’s goal is to RiichM1 with high-end cars in the market place.
On charge savings, the layoffs and pay grazes car prices is obviously not a responsible way, not the actual results, crosswise of worker cars have a advanced achieve solution. SAIC chairman Hu mao yuan in the demonstrate on the eve of the Summit Forum on the expression of the “industry ought appear at hands to tide through the calamity through” view. For case, he said, such as the Automotive Logistics, a single motor vehicle is now adapted in batch mode crosswise can basically lead to out-of-stocks or the backlog of difficulties, a great impact on charge of sales. In sighting, the automotive industry can learn from the fashion world “mashups,” the practice of the various enterprises, brand blend, as the same train to distribution districts, so that to improve logistics efficiency and diminish expenditures are a lot of good.
R & D in diminishing the charge of the worker car prices are also great room for cooperation. For case, novel energy battery mechanical supplies, various production plants have occupied in, in sighting, can also be examined combined to carry out research in lead to diminish the money and portion the results. Hu mao yuan said that to achieve the above-mentioned circumstances, the deficiency to rate each motor vehicle to contravene the traditional creations and full cooperation is not easy.

